2024 December: World of Whisky Level 3

$4,000.00

6 in stock

  • Total

ONLY 12 SEATS

If you haven’t taken Whisky 2 at least 6 months prior to this date, you are not eligible to attend this class.

Information

  • Focus on Scottish, Irish, and UK Whisky, the history, and the distilleries (written test requiring 75% passing grade)
  • Public Speaking and Storytelling
  • Palate competency training and food pairing science
  • Training in Whisky blending

Part 1 The World of Whisky – UK

In the Whisky Level 3 Class, we will dive entirely into UK whiskey history with a focus on Scotland and Ireland.

There will be a portion of the class focused on whisky and food pairing again as well as another focus on whisky judging and professional tasting.

Part 2 The Art of Public Speaking

We will teach you the fine art of getting and holding attention, storytelling, and creating a confident presentation of the deep, broad knowledge you hold in your head. Passing on the passion and romance of whisky is all about stories.

Part 3 Marketing of Upscale Products

How do you sell upscale products or services, especially in our changing economy?

The same way successful people always have: with language that has a sense of glamor, mystery, and magic; with messaging that doesn’t just tell people “what,” or “how,” but strongly communicates “why.” We will take you through this section focused on writing and communicating the glamour of whisky.

Part 4 Blending Whisky

You will gain hands on experience in creating whisky blends using the fundamentals of taste and smell profiles.

Use the code “alumni” to get your half-off price for this class.

Full Class Syllabus https://whiskymarketing.org/level-three-syllabus/