The Ad Writers’ Guild is a two-year online masterclass in persuasion, storytelling, and communication. It’s the most ambitious writing course Roy H. Williams has ever created, designed to sharpen your skills one assignment at a time.
BUT
Dave Young had an idea. What if we allowed Roy to spend two days walking you through an introduction to the cornerstone lessons that form the foundation of the Guild?
This two-day workshop is your chance to step inside the Guild with Roy as your personal guide. We’ve hand-picked four of the Guild’s most transformative lessons to teach live, in the full Wizard Academy style: part insight, part practice, part revelation. You’ll wrestle with words, test ideas in real time, and walk away with tools you can use immediately.
Purple coffee included along the way.
Four Core Lessons with Roy Williams – Live at Wizard Academy
October 21-22, 2025
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For those (like me) who need the details:
The Four Core Lessons
- Speaking to Identity – Craft sales messages that connect with who people believe themselves to be.
- Brain Lateralization (the Neuroscience of Ads) – Write to logic and emotion, engaging both sides of the brain.
- Creative Handcuffs – Discover why constraints spark creativity, then test it in writing drills.
- How to Sell Illogical Things – Persuade when reason alone won’t close the deal.
The Bigger Picture
This workshop won’t attempt to cover all 52 lessons. Instead, it offers a concentrated taste of the Guild — a shortcut into four lessons Roy believes will make the greatest impact on your writing today.
Join us for a a foundational walkthrough of powerful ad writing guided by Roy Williams.
Daniel Whittington – Chancellor
