World of Whiskey Level 3 - Wizard Academy

ONLY 12 SEATS

If you haven’t taken Whisky 2 at least 6 months prior to this date, you are not eligible to attend this class.

Information

Focus on Scottish, Irish, and UK Whisky, the history, and the distilleries (written test requiring 75% passing grade)
Public Speaking and Storytelling
Palate competency training and food pairing science
Training in Whisky blending

Part 1 The World of Whisky – UK

In the Whisky Level 3 Class, we will dive entirely into UK whiskey history with a focus on Scotland and Ireland.

There will be a portion of the class focused on whisky and food pairing again as well as another focus on whisky judging and professional tasting.

Part 2 The Art of Public Speaking

We will teach you the fine art of getting and holding attention, storytelling, and creating a confident presentation of the deep, broad knowledge you hold in your head. Passing on the passion and romance of whisky is all about stories.

Part 3 Marketing of Upscale Products

How do you sell upscale products or services, especially in our changing economy?

The same way successful people always have: with language that has a sense of glamor, mystery, and magic; with messaging that doesn’t just tell people “what,” or “how,” but strongly communicates “why.” We will take you through this section focused on writing and communicating the glamour of whisky.