World of Whiskey Level 2 - Wizard Academy

If you haven’t taken Whisky 1, you are not eligible to attend this class.

You must have taken Whisky 1 at least 6 months prior to this class and you must also have presented at least one whisky tasting experience.

Overview

Focus on Bourbon and American Whiskey (written test requiring 75% passing grade)
Public Speaking and Storytelling
Palate competency training and food pairing science

Part 1 The World of American Whiskey
In the second class, we will focus entirely on an in-depth American whiskey history. You’ll be on the verge to becoming a whisky historian.

Part 2 The Art of Public Speaking
We will teach you the fine art of getting and holding attention, storytelling, and creating a confident presentation of the deep, broad knowledge you hold in your head. Passing on the passion and romance of whisky is all about stories.

Part 3 Marketing of Upscale Products
How do you sell upscale products or services, especially in our changing economy? The same way successful people always have: with language that has a sense of glamor, mystery, and magic; with messaging that doesn’t just tell people “what,” or “how,” but strongly communicates “why.” We will take you through this section focused on writing and communicating the glamor of whisky.

Part 4 Whiskey and Food Pairing

Anthony Dina guides us through the science and chemistry of food and whiskey pairing.

Full Class Syllabus https://whiskymarketing.org/level-two-syllabus/