Whiskey Sommelier Certification

No snobs allowed.

This is what happens when passions collide.

Expert-level marketing people start teaching classes in the appreciation of distilled spirits.

Daniel Whittington and a few of our esteemed Wizard Academy alumni started the Whisk(e)y Marketing School in 2015. There were several goals; establish a place where people could learn FACTS about whisky and teach fellow whisky enthusiasts how to communicate about whisky using a deeper vocabulary than, “mmmmm….try this one.”

Upon successful completion of the Level 1 class, you’ll receive your big brass medallion, the title of Whisk(e)y Sommelier and the admiration of whisky lovers everywhere. From there, your options are wide open. 

Wizard Academy’s spirits curriculum has expanded to include courses from Moonshine University as well as the Edinburgh Whisky Academy.

We’ve also found that many of our Sommeliers have a desire to continue to hone their story-telling and writing skills beyond the world of bourbons and single-malts. For this, we recommend some of our advertising and marketing courses.

With that in mind, here is our suggested learning path for Whisky Fans:
(The Whisky Level classes must be taken in numerical order, but other classes are open enrollment)

Upcoming Classes