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      • All Upcoming Classes
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      • Ad Writing 101
      • Ad Writers’ Guild
      • Bona Fide Whiskey Enthusiast
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Home / Cognoscenti Dictionary / Open Big
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Open Big

Get their attention. Trigger the primacy effect: first things are easily remembered.

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  • Learn
    • Ask the Wizards
    • Classes
      • All Upcoming Classes
      • Campus Classes
      • Virtual Classes
      • Private Groups
      • Whisk(e)y Marketing
    • Online Courses
      • Ad Writing 101
      • Ad Writers’ Guild
      • Bona Fide Whiskey Enthusiast
    • Video Library
      • Sample Videos
      • Free Video Library
      • Single Topic Videos
      • Video Series
      • Full Video Library
    • Your Content Dashboard
  • About
    • Small Pieces of Gold
    • Cognoscenti Dictionary
    • Class Library
    • Board of Directors
    • Staff
    • We Believe
  • Campus
    • Accommodations
    • Chapel Dulcinea
    • Land of La Mancha
    • History & Lore
    • Photo Gallery
    • Wisdom from Wizard Academy
  • Shop
    • Wizard Academy Merch
    • Chapel Dulcinea
    • Books
    • Bona Fide
  • Donate
    • Donate Now
    • Annual Donors
    • Campus Sponsorships
    • Major Donors
    • Whisky Vault Caretaker
  • Contact
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