a map of the personality of a brand, built from non-negotiables that dictate how the brand thinks, speaks, acts and sees the world. A character diamond allows ad writers and salespeople to remain in lockstep with the client.
a map of the personality of a brand, built from non-negotiables that dictate how the brand thinks, speaks, acts and sees the world. A character diamond allows ad writers and salespeople to remain in lockstep with the client.