Cognoscenti Dictionary Term:
The Toad
short for the Toad and Ostrich pub – the office of the vice chancellor – directly across the quarterdeck from the Eye of the Storm in the tower at Wizard Academy.
Archives: Cognoscenti Dictionary
Cognoscenti Dictionary Term:
Verb Avalanche
a style of writing that slaps the cheek of the imagination and jerks open the eyes of the mind by firing rocket-like verbs to explode in the darkness and brighten the horizon. You leap out of the way of a mental image plummeting toward you only to find that another is hurtling at your face. Adrenaline surging, heart pounding, knees flying, lungs gasping, you’re having a wonderful time.
Cognoscenti Dictionary Term:
Unique Selling Proposition
a desirable trait available only from a single source, allowing marketers to claim, “If you want this characteristic, you have to buy from us.”
Cognoscenti Dictionary Term:
TLB
Twitchy Little Bastard; a person who is counterproductively anxious for results.
Cognoscenti Dictionary Term:
Bluff with Fluff
how to write ads when the facts are not on your side. In the words of W.C. Fields, “If you can’t dazzle them with brilliance, baffle them with bullshit.”
Cognoscenti Dictionary Term:
Turtles All The Way Down
Extremely very incredibly excellent.
Cognoscenti Dictionary Term:
Seussing
to create your own words in the manner of Dr. Seuss.
Cognoscenti Dictionary Term:
Schema
a pre-existing belief system that helps humans organize and interpret their experiences. Your schema allows you to take shortcuts in interpreting information, but it can also cause you to exclude pertinent information when it doesn’t conform to your previously held beliefs.
Cognoscenti Dictionary Term:
Linguistic Style Guide
signature phrasing that helps to identify a brand; sentence structure, verb choices, sequence anomalies and brandable chunks.
Cognoscenti Dictionary Term:
North Star
your purpose, your guiding light, your impossible dream.
