For the sources that sparked this video, see Simon Sinek’s TED Talk and Francis Frei’s TED Talk

You own a business.
You believe in your company.
You believe you deliver a better experience than your competitors.

Is this confidence based on your intentions, your goals, your beliefs, your values and your personal commitment to your customer’s happiness?

It is? Uh-oh.

Judging yourself by your intentions isn’t a danger among friends, because a friend knows your heart even when your actions are inappropriate.

In this video, Roy Williams discusses one of the best TED talks of all time (Simon Sinek), and how companies that focus on their “Why” instead of their “We Believe” are making a huge mistake.