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Video Series: The Newsmakers by Dean Rotbart

Your story isn’t news.

Until the Journalist decides so.

Are conventional public relations strategies failing you and your company? Ever wonder why some companies seem to get more news coverage than others? These companies have realized that the secret to news recognition lies in the hands of the business journalist.

After watching The Newsmakers, you’ll understand why some stories get picked up and why other stories never get further than a press release.

Here’s your opportunity to listen to the people who actually determine what is news. In his news video series, The Newsmakers, Dean Rotbart, former Pulitzer Prize nominated Senior Investigative Reporter for The Wall Street Journal, takes you behind the scenes in the most influential news rooms today. There you will meet some of the world’s most important journalists and discover how to persuade them to cover your story.