Look, this is a real thing.
Some have described their first time visiting Wizard Academy as, “Disquieting until I figured out what was going on here.”
First, there’s the name. Then, you’ll drive out into the Texas hill country, pull onto a gated campus, and probably see weird art in strange places.
You’ll hear wind chimes and bells. You’ll see people that seem a little too happy to be here walking around with open containers of alcohol. You’ll be meandering along a path through the pewter green cedars, turn a corner, and bam; a wizard’s tower is staring you down.
There also always a chance of meeting one of our alumni who seriously loves Wizard Academy a bit more than is socially acceptable. They’ll rave about their affection for this place with such ardor you’ll wonder if this is some kind of religion.
It’s not.
It’s literally just a business school with a curriculum that focuses on marketing.
Here’s why it is the way it is.
Marketing, at its core, is just good communication. Communication in the Western world is mainly left-brain. There is a whole half of your brain that society has mostly ignored.
We don’t ignore right-brain communication. And so, if the right hemisphere of your brain is not used to being “talked” to, then the first time someone communicates with it, (and it answers back) it can be, well…disquieting.
But that disquiet quickly turns into delight. And the fervor comes in when you can’t get that right brain delight anywhere else like you can here.
So, yeah. Totally not a cult.
Just a really cool business school and some right-brain junkies.
– Zac Smith, VC
