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Buzz Snatching: Proven Methods for Grabbing More Than Your Fair Share of the Public's Attention



PR is now officially BS.


That is, the art of strategic public relations has morphed into a new multi-tiered approach to earning the public’s attention and loyalty: Buzz Snatching.


Buzz Snatchers rely first and foremost on their own skills and creativity rather than waiting for the news media to ‘discover’ them.  When Buzz Snatchers execute their strategies successfully, the media inevitably flock to their doors.


Buzz Snatching operates on the understanding that all journalists are and ever have been are ‘gatekeepers’ – go betweens – who are valuable only because of their potential to showcase companies, products or individuals before a large audience.

Buzz Snatching incorporates cutting-edge strategic media relations, social networking, content generation, event planning and other non-conventional methods of getting the public thinking and talking about YOU!


The two-day course is taught by the originator of Buzz Snatching, Dean Rotbart, a veteran journalist who has helped hundreds of name brand companies – and those that aspire to be name brand companies – raise their visibility well beyond expectations.


This course is the sequel to the very popular Newsroom Confidential that Rotbart taught for many years at Wizard Academy.

Cost $2,000
As always, Acadgrads receive a
50 percent discount at checkout
Register by phone and/or check on the availability of rooms in Engelbrecht House, the student mansion on the campus of Wizard Academy, by calling Kristin at (512) 295-5700


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