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How to Make Big Things Happen Fast

Your customers need to see, feel and taste excitement.  

Two days of How to Make Big Things Happen Fast in Austin will give you a high-voltage jolt, an injection of swagger, a glimmer of mischief as you tap into an open vein of new ideas, sparkling in the sunlight.

Our wonderful safari into madness will be led by none other than Jon Spoelstra, the author of Marketing Outrageously, a Wall Street Journal business bestseller and one of the few marketing books recommended by the Wizard of Ads.

One of Jon's many successes happened when he worked with the New Jersey Nets, back when that team was at the very bottom of the NBA roster. The Nets had no star players, no up-and-comers, no loyal fans, but Jon made them the most profitable franchise in all of basketball. And he did it without winning games.

Jon says, “I’ve got a warped perspective on advertising: I think advertising should get results you can feel. Don’t give me any of that image or identity stuff; I want revenue that I can track to the ad. Anything less is, to me, like throwing money into a tornado and hoping for the best.”

In just three seasons, the revenues from paid ticket sales went up from $5 million to $17 million. Local sponsorships ballooned from $400,000 to $7 million. And the market value of the team grew from $40 million to $120 million.

Jon Spoelstra became famous by marketing outrageously. Now he's going teach you how to do it if you sign up for this class. And then he and I are going to personally critique the plans you develop for 5 real companies in real situations facing real challenges.

1. You can be part of it for just $2,000.
(Academy alumni get a 50 percent discount.)
Register by pulling down the AVAILABLE DATES menu at the top (and bottom) of this page.

2. Or your company can be one of the 5 evaluated for just $5,000.
(Your alumni discount even applies to this. Wow! Click the link below to register your company to be a guinea pig. You even get to bring a guest.)
Click here to sign up as one of the 5 companies.

Here's the itinerary for the 2 days:

DAY ONE, March 30
8:30   Introduction by Roy H. Williams
9:00   Jon Spoelstra teaches the fundamentals of
Marketing Outrageously

10:30 Break

10:45 Examples of Outrageous Success
         presented by Roy H. Williams,
11:30 Division of class into teams, each with a team captain

12:00 Excellent Lunch, provided. Plenty of beer and purple coffee

1:00 Interview of Company #1,
        led by Spoelstra and team captains
1:30 Teams meet to formulate Outrageous Marketing recommendations
2:00 Presentation of recommendations by team captains with critique of plans by Spoelstra.
3:00 break
3:15 Interview of Company #2
3:45 Teams meet to formulate Outrageous Marketing recommendations with critique of plans by Spoelstra.
4:15 Presentation of recommendations by team captains

5:30 Outrageous Dinner, provided, followed by music, talk, campus tour. More beer and purple coffee.
 

DAY TWO, March 31

8:30   Review of the previous day led by Roy H. Williams.
9:00   Jon Spoelstra answers questions posed by students.
10:00 Break

10:30 Interview of Company #3,
          led by Spoelstra and team captains
11:00 Teams meet to formulate Outrageous Marketing recommendations
11:30 Presentation of recommendations by team captains with critique of plans by Spoelstra.
12:30 Excellent Lunch, provided. Plenty of beer and purple coffee

1:30 Interview of Company #4,
         led by Spoelstra and team captains
2:00 Teams meet to formulate Outrageous Marketing recommendations
2:30 Presentation of recommendations by team captains with critique of plans by Spoelstra.
3:30 Break

3:45 Interview of Company #5,
        led by Spoelstra and team captains
4:15 Teams meet to formulate Outrageous Marketing recommendations
4:45 Presentation of recommendations by team captains with critique of plans by Spoelstra.
5:45 Celebration Dinner, followed by music, talk, beer and purple coffee.

Jon Spoelstra is going to teach you how to thrill the public and rock your bank account. He’s going to teach you how to Market Outrageously.

Marketing Outrageously is fun.
Marketing Outrageously is politically incorrect.
Marketing Outrageously is using your imagination.
Marketing Outrageously is being willing to be laughed at.
Marketing Outrageously is putting revenue first and everything else second.
Marketing Outrageously is dropping your assumptions and starting all over with a fresh point of view.
Marketing Outrageously is the opposite of marketing safely – but it may be the only truly safe way to market in 2010.

A half-hearted marketing strategy is like buying a ticket halfway to Europe. Don’t do things halfway.

Jon Spoelstra doesn’t believe in
small ideas, small plans or small results.
And after attending this class, neither will you.

Upon your enrollment, you'll receive a hardback copy of Marketing Outrageously, Jon Spoelstra's Wall Street Journal business bestseller. (Be sure to bring your book to class with you so Jon can sign it.)

Tuition
$2,000.
Academy Alumni
receive a 50 percent discount

This event will be limited to the first 25 students to register.
All rooms in Engelbrecht House have been reserved.
Hotel recommendations are here.
 


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