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"The internet has become our phone book, dictionary, encyclopedia, sales brochure, research vehicle and back fence for gossip. Like it or not, you're going to have to do a better job online if you want to flex your muscles in 2008."
– Roy H. Williams, the Monday Morning Memo for October 29, 2007.
Jeffrey and Bryan Eisenberg’s annual web class at Wizard Academy always overflows with more than 100 students.
This year’s attendance will be limited to just 24.
The Eisenbrothers are going to take 24 case-studies to the stars.
You win. The Academy wins. Jeff and Bryan have 24 success stories for their new software. Keep reading.
Wizards of Web:
Three Perfect Days - Oct. 21-23, 2008
Plan, Measure and Achieve Your Online Goals and
Get $6,000 in free access to online website optimization software
Jeffrey and Bryan Eisenberg aren't just going to tell you what to do. Their publicly-traded company, FutureNow (NASDAQ,) will provide you 90 days free access to an online marketing optimization system, their not-yet-released, state-of-the-art, web-based software application; a $6,000 value.
The Eisenbergs and their company have always been generous to the academy. Seating is limited to only 24 seats because $144,000 in optimization software access is all I had the courage to ask Jeff and Bryan to give away.
Not only will you get 90 days access to their state-of-the-art web-based optimization software, you'll get 3 days with the program's inventors, New York Times and Wall Street Journal bestselling authors Jeffrey and Bryan Eisenberg. They'll help you better define your online goals and strategies so the new online software system works perfectly for you.
Do what they and their software tell you
and your website will become vastly more effective over the next 90 days.
The online marketing optimization program works this way:
You have goals for your online marketing: get more leads, drive traffic to your store, make more sales etc.
You have plans to achieve those goals: your website and your campaigns
You have people interacting with you online but not all of them do what you had hoped.
The difference between what people actually do and what you planned for them to do is measurable.
You define your goal and plan your strategy, implement, then we measure the actual results.
You'll see exactly where the online shopper deviated from your plan.
We'll give you actionable recommendations to get those people back on your plan.
We'll prioritize those recommendations based on how impactful they are and by how many resources it will take you to accomplish them.
We'll continue to do this together until you are reaching your goals.
That’s it. It’s simple, powerful and based on almost a decade of research and results.
What kind of results?
Amazing results. Nevertheless, success stories depend on two factors: the expert recommendations and your operational systems. That's why FutureNow dove deep into its founders’ heads, the Eisenberg’s heads, to build a system that could make everyone successful even if they had very few resources to dedicate to online marketing optimization. The system, unlike traditional consulting, is based on only providing as many recommendations as you can digest.
Here is a sample of what these recommendations have done for other companies:
MaxEffect, a company that designs yellow page ads, was getting only 5-7 leads a month. Taking the Eisenberg’s advice immediately jumped them up to 30-40 leads a month.
Thingamajob.com, a technical recruiting company, increased their registrations by 81% after following the advice they were given by Jeff and Bryan in a single phone call.
Total Gym, an equipment company, was told to remove a single element from their web page. Their sales immediately increased by 39% as a direct result.
Those were small and medium-sized companies.
These are BIGGER ones:
Jigsaw Health, a nutritional supplement company recently featured in Inc. magazine, attributes their sales increase of 90% directly to following the Eisenberg’s advice.
Mattress Liquidators (now known as Nine Clouds), by making just a couple of simple changes suggested by the Eisenbrothers, increased their sales leads by 5100%. Yes, they’re now getting 51 times as many inquiries.
Overstock.com increased their sales volume by approx. 25 million dollars after doing just one thing Jeff and Bryan told them to do.
Acceller, a long time client, grew 2250% and landed on the Inc 500 list.
Attendance is Limited!
Jeff and Bryan are donating all proceeds from this class to help Wizard Academy.
You win, we win, everybody wins.
Opportunities like this do't come along very often.
but easily worth $10,000
As always, Acadgrads get a 50 percent discount.
Seating will be strictly limited to just 24 firms.
The first 10 to register will receive 3 days and 4 nights in Engelbrecht House, Wizard Academy's amazing student mansion.
Details About The Software:
Here's the description FutureNow provided:
In order to achieve your online goals you need a comprehensive system that combines planning, quantitative measurement, qualitative analysis and actionable recommendations. Persuasion Architecture® is the continuous marketing optimization system the Eisenbergs described in their #1 Wall Street Journal and New York Times bestselling books - “Waiting For Your Cat To Bark?: Persuading Customers When They Ignore Marketing” and in “Call To Action” . Persuasion Architecture is a proven system (see our many case studies at http://www.futurenowinc.com/clients.htm) for prioritizing the three essential components, process, tools and talent of online marketing.
Persuasion Architecture is based on the premise that people do things based on their own motivations; that not all people have same motivations; that every click requires a conscious decision; and that you can plan and measure different paths that allow people to accomplish their goals. Success online is when your goals are your visitors’ goals as well.
To summarize: FutureNow’s software-as-service helps you to better accomplish your objectives by continuously measuring the difference between your planned strategy and the observed visitor segment’s (“personas”) behaviors, FutureNow experts then either recommend changes in the tactics employed for each strategy or recommend new strategies and tactics
Using Persuasion Architecture-based software, we will measure and analyze your traffic, compare it to the strategies (email, search, referring traffic etc.) employed and then provide ongoing actionable recommendations. The prioritization of these recommendations will be based upon two criteria: (1) the impact the recommendation could have on achieving your goals; (2) the resources required to accomplish the recommendation. FutureNow’s recommendations are prioritized this way so that you can deploy your available resources to accomplish the highest impact recommendations while planning for additional resources. The program can scale to accommodate your reseources and requirements whenever you like.,
Starting immediately, FutureNow helps you model the traffic segments coming to the your website and the associated strategies and/ campaigns, so that you can better understand your personas expectations. FutureNow’ software will help enable you to influence traffic based on its source by implementing tactical changes to your strategy. This is the critical path, only when you are able to demonstrate that you can influence personas behavior by meeting their expectations on your website will you then be able to increase sales, store visits, subscriptions, donations page views, registration and/ or leads.
Who are Bryan and Jeffrey Eisenberg?
Bryan and Jeffrey Eisenberg are the co-founders FutureNow Group, Inc [OTC BB: FUTR.OB] ; an interactive marketing optimization company focused on helping clients convert their website's traffic into leads, customers and sales by applying their Persuasion Architecture system to copywriting, usability and web analytics to design, redesign and optimization of websites and other online marketing efforts.
Future Now has helped clients such as: Dell Computers, Volvo, Everbank, PriceWaterhouseCoopers, AeroTek/ Allegis Group, Computer Associates, CafePress.com, LowerMyBills, XGaming, BuyTelco, Agora Publishing, RADirect and many others increase their conversion rates.
Bryan and Jeffrey have been featured speakers for corporate clients and at numerous industry events: DMDAYS, Adtech, Search Engine Strategies, Internet World, Net.Marketing, DMA Annual, eMetrics Summit, Electronic Retail Association, Wizard Academy & ClickZ Email Strategies. They have been featured in publications such as The Wall Street Journal, Forrester Research, Publish, Internet Advertising Report (IAR) Chicago Business Tribune, Inc Magazine, Entrepreneur, DM News, Microsoft's bCentral, EDP the Business, MarketingSherpa, the Toronto Star, Ecommerce Guide, InternetDay & Internet Retailer