Ad Writing 101


In this online course, you will learn the core truths of how to write effective advertising.

These core truths work because people’s true motivations are consistent and predictable.

In this 12-lesson series, Roy Williams shares the advertising principles he uses to write ads that have driven hundreds of millions of dollars worth of sales. These principles work regardless of if you’re selling products or services, what’s trending, which generation currently “has the money,” or who’s in power.

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