2024 October: How to Market Professional Services


How to Market Professional Services

This one day course is for anyone who sells what they think is a complicated or hard to explain service offering.

You know how your business works intimately and completely.
You know beyond a shadow of a doubt that people would benefit from it.
You know what you do will change people’s lives.
But you just can’t seem to explain it in a way that other people understand it.

Simon Sinek said, “People don’t buy what you do, they buy why you do it.”

The professionals that take this class will leave knowing:

  • Why you don’t need to educate your customer
  • How to bond emotionally with the customer before meeting them
  • How to be entertaining without giving up your professionalism
  • How to differentiate yourself from your competition
  • The science behind how trust works emotionally
  • How to put what you learned and created into use right away

Are you an Insurance Agent, Investment Advisor, Accountant, Lawyer, Doctor, Medical practitioner, or B2B Service providers? Are you not on this list, but know that you have the same problem with explaining your services to potential customers in a way that resonates with their needs?

Spend one day at Wizard Academy for a workshop that will change how you message and talk to customers.

Taking an on-campus class at Wizard Academy

Our alumni often tell us that showing up for another on-campus class is like “coming home.”

We have 19 rooms on campus for student housing. Our classroom has 32 chairs. The rooms are assigned on a first-come, first-served basis. If we are out of rooms when you register, you’ll have to find a hotel room for yourself.

We recommend arriving the afternoon before class and departing the day after. Arriving early lets you meet your cohorts, grab a meal and relax. Staying until the next day is to make sure you don’t miss anything and to ensure you have more time to enjoy your classmates following graduation and the evening meal. (Don’t be surprised if we offer a whisky tasting and a tour of our Whisky Vault following the evening meal.)

We look forward to seeing you here or to welcome you home!

Contact Info

If you have any questions, you can contact our Learning Operations Coordinator, Jessica Doklovic at Jessica@wizardacademy.org