Tuesday, August 15, 2023
11:00AM to 4:00PM CT
Via Zoom

UX 101 – How to Leverage Surveys

We all know that the best businesses are built on giving customers what they want. But how do you know what customers want?

Easy, you ask them. Which is why customer surveys are so popular. However, before you bang out a few questions and fire them off to your clientele, know that there is a right and a VERY wrong way to craft a survey.

Get it wrong, and you can skew your results, or worse, drive away customers. Get it right and you’ll have a wealth of actionable data and insights on how best to serve your consumer. Which in turn makes you a lot more money.

Explore User Experience (UX) Research with this 5-hour introductory class. We will go over the basics of good UX Research, and explain how to utilize it to support your business’s users.  Then, we will discuss various UX Research methodologies before taking a deep dive into survey creation for UX Research questions.

How to Prepare for the Class

Bring a question, or general topic, that you would like to explore with UX Research. There are no wrong answers at this stage, you will have ample time to develop your question during this class. 

Good UX Research questions usually fall in to 1 of 3 categories: 

• Problem Questions

1. 1. 1. What are our users’ pain points?
      2. What tasks does the user want to complete?
      3. What solutions do users need?

• People Questions

1. 1. 1. Who are the users?
      2. How does this group use certain products?
      3. What is the user trying to accomplish? 
      4. How likely are users to leverage a product?

• Product Questions

1. 1. How do our users feel about a design?
   2. Is our (website / product) navigation usable?
   3. Which features are liked / disliked? 

Class Outline

Introduction to User Experience (UX) Research

UX Research is the study of users as they navigate products and systems. The insights gathered during the UX Research process are used to improve your processes, software, or general products. 

You’ll learn the benefit that conducting research has on end-users and internal teams. Additionally, you’ll know what makes a good UX Research question and what common mistakes to avoid.

Understanding the different UX Research Methods

You’ll learn the main methodologies for conducting UX Research, including their pros and cons. 

Writing a UX Research Survey

This deep dive into the dos and don’ts of UX survey writing will prepare you to complete the survey writing process. By the end of class you’ll have a personalized survey draft. 

Conducting the Survey Data Analysis & Applying the results to your product

Finally, we will discuss how to analyze your survey results and apply the findings to your product.

1 day – 11:00am to 4:00pm CT
Via Zoom

Price: $985

(Academy alumni receive a 50 percent discount.)

This class is taught by Lena Clark, MPH.

Hello,

My name is Lena Clark, MPH. I am a Principal UX Researcher. I am industry agnostic, with experience in Higher Education through Texas A&M, Oil and Gas through Shell and ExxonMobil, Tech through Immuta and Google Fiber, Retail, Construction, and I have also worked on projects for NASA. 

I am passionate about empowering users as they navigate complex systems. Furthermore, I specialize in harnessing the power of an organization’s energy to carve a clear path forward. My past projects include agile start-ups, global enterprises, and everything in between.

A fun fact about me: I am completely nomadic! My world travels intentionally expose me to various cultures and opinions, which is reflected in my work. 

I am excited to share my passion with you! 

See you in class.

Lena