“Logistics.”
Ohhhhhh that’s a boring dull word. Not at all sexy, glitzy, or creative.
But logistics is where the real money is made.
Logistics are the giant green shoulders advertising stands on.
There are lots of industries that are like money presses. All you have to do is show up and the money prints right into your bank account.
It’s the showing up that’s the tricky part, though, usually because of the logistics involved in that industry.
Take liquor stores for example.
I’ve never seen a liquor store go out of business because they didn’t advertise. Owning a liquor store is like owning your own money printing press. So why isn’t everyone doing it?
Have you seen the logistical nightmare you have to wade through to own a liquor store?
Kilometers of licensing and regulatory red tape, strewn in a bureaucratic rat’s nest running to the horizon. Not to mention figuring out distributors, supply, real-estate, and inventory troubles.
However, to the person who tackles the logistics, go the spoils.
That’s true of a lot of business sectors.
So, the question is, are you willing to tackle the logistical problems others shy away from?
– Zac Smith, VC
