How to Write Hiring Ads – Part 2

(If you’d like to start with Part 1 of this series, CLICK HERE)

Right now, is an amazing opportunity for you, the business owner.

Businesses that don’t know how to keep their talent are in the process of losing their people.

Which means it’s the perfect time for you to scoop them up and grow.

All you need is a hiring ad that’ll let them know about you, assuming you can make an attractive offer.

Oh, side note before we jump in. All of this assumes your company is a place people would actually like to work. If it’s not, then start by making it an inviting place before you try to hire people. Otherwise, they’ll leave as fast as you can bring them in.

Last time, in Part 1, we learned why it’s important to make the hiring ad about the potential hire and not about your company. (So to speak.)

If that’s the case, then what’s next? Is there another piece to the hiring ad equation?

There is.

Frame the ad so it speaks only to your perfect candidates.

How do you do that?

Here’s one simple trick for writing hiring ads that attract the people you want, and repel the losers.

Interview your star employees.

Find out why they chose to work for you and what keeps them there. What are the heart strings your company plucks? What inspires them? What motivates them? What thing, if you changed it, would make them leave?

Sift the answers and try to see into true motivations.

Chances are they’ll share motivating factors with others who would do well at your company.

Armed now with this information, carefully craft your hiring ad to include your star employee’s true motivators.

Because like gets like and you’ll have put out the siren call for amazing people. Soon to be working for you.

– Zac Smith, VC