Creative Handcuffs


Before you click send, publish, or post on your email, ad, or newsletter; is your writing as vibrant or engaging as you would like it to be?

If the answer is no, then seize this golden opportunity to shake things up a bit.

Zest it.

The fun way.

Make up at least three random black and white rules for your writing.

For Example, every third sentence must have a color. Begin every forth sentence with an imperative verb, starting with the first sentence. Make every fifth sentence kick with the red chili dust of brevity at three words or shorter.

After that?

You write shackled by your arbitrary linguistic handcuffs.

Push against those grey concrete walls you’ve created.

Do you know what will happen?

Even if you get to the end and decide you’re not going to use it, you’ll have stretched your creativity and energized your writing. Breathing green words.

Go now.

Any random rules will do.

Burn down boring with the purple flames of creative handcuffs.

– Zac Smith, VC