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Home / Course / Ad Writers’ Guild

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Ad Writers’ Guild

Current Status

Not Enrolled

Price

$450/month

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Take this Course

This is the magnum opus of everything we have to teach.

Anyone who takes this course will come out the other side a Master Ad Writer.

Course Content

Lesson One – The Idea of Writing

Lesson Two – How to Write Powerfully & Clearly

Lesson Three – Before You Put Pen to Paper

Lesson Four – Speaking to the Felt Need & The Three Kinds of Ads

Lesson Five – Speaking to Identity

Lesson Six – Controversial Persuasion Deconstructed

Lesson Seven – Making a Paper Cigar

Lesson Eight – Connecting the Dots

Lesson Nine – The Importance of a Style Guide

Lesson Ten – How to Write Television Ads

Lesson Eleven – Brain Lateralization (the Neuroscience of Ads)

Lesson Twelve – Practical Applications of Chaos Theory

Lesson Thirteen – Monet & Frank

Lesson Fourteen – Chaotic Parable Ad Writing

Lesson Fifteen – How to Walk Through an Advertising Minefield

Lesson Sixteen – Finding Inspiration

Lesson Seventeen – Character Diamonds

Lesson Eighteen – Channel Alignment

Lesson Nineteen – Do You Seuss?

Lesson Twenty – How to Sell Upscale (Using Glamour)

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