Captain’s Log: Not all Waters Well

Last week we talked about how to use common interests to connect with your customers.

Some wonder, though, what kind of interests should you share?

The great Simon Sinek said, “The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.”

So, what do you believe?

Follow up question: which of your interests best represent what you believe?

Start sharing there.

Does that thought scare you? The idea of being a little vulnerable? Sharing your personal interests with the world?

It should scare you, but in a healthy kind of way. The kind of way that recognizes what you’re getting into.

Here’s the deal, if you’re a business owner you are the captain of the ship.

Your ship is not welcome in all waters. Not every port will peddle your wares.

But that’s a captain’s job, isn’t it? To know where you’re accepted and where you’re not. To brave the scorn of those who aren’t your people.

Oh yes, people will scorn you. But remember, the goal is to do business with people who believe what you believe.

And believe me, there are plenty enough of those people to make you successful beyond your wildest dreams.

– Zac Smith, VC